Del fondo editorial
Editorial Del Fondo is one of the most important book publishers in Argentina and the region. They contacted us with the need to position a new digital store, aware of the difficulties that this presents. At the same time, they were looking to strengthen their presence in Chile and Colombia. For that, in BROOBE, we designed and implemented strategies tailored to the needs of the project:
Application of strategies for the positioning of the online store, comprehensive management of commercial actions, store maintenance, segmentation of target audience profiles and ads, conversion funnel control and ROI.
Implementation of SEO, SEM, Email Marketing actions; strategies for increasing your database; comprehensive management of social networks.
In less than 1 year of e-commerce management we achieved the following results:
- 90% reduction in digital advertising costs, generating 34% more conversions.
- More than 500,000 email marketing deliveries, achieving a 385% increase in interactions.
- Increase of more than 60% in its social media community.