From Digital Marketing

TikTok overtakes Google with Gen Z

tiktok overtakes google

If you’ve been on the internet at all in the past year, you’ve undoubtedly heard of TikTok. The short-form video app has taken the world by storm, especially among younger users. In fact, a recent study showed that Gen Z prefers to use TikTok over Google. This is a huge shift in the search landscape, … Read more

7 types of content for ecommerce

content for ecommerce

The constant evolution of digital media has changed the way people consume content, including those that promote a product or service. Currently, a significant part of the population is more exposed to the content spread through social networks, email, blogs, among others, so if we want to attract potential customers to our ecommerce 🛒, it … Read more

Business Intelligence in marketing

business intelligence in marketing

Business intelligence in marketing is a term that is often thrown around in business circles, but what is it exactly? And more importantly, how can it benefit your ecommerce website? In short, business intelligence is the process of turning data into insights that help you make better decisions. By making use of BI, you can … Read more

How to write a KPI report?

how to write a KPI report

In the marketing industry, having information on the performance of our actions is vital. Why? Because it allows us to make informed decisions while being able to measure which of our strategies work best. Attracting traffic and generating conversions is very important, but understanding where our users come from, how they interact with our website … Read more

Omnichannel vs Multichannel: which suits your business?

omnichannel marketing

If we were to take its name as a reference, we could say that Omnichannel Marketing is any action to promote a product or service that is replicated in different communication channels. However, we will find out that it is much more than that. Omnichannel: what is it? It is no longer news that every … Read more

Britney Spears’ comeback and social media marketing in music business


Social media keeps revolutionizing the way companies communicate with their target audience, and the music industry is no exception. Over the last decade, we have witnessed how as new trends in social media management emerge, new ways of promoting music tracks, albums, concerts, and more are being adopted. More and more artists around the world … Read more