DB Peru is a company that specializes in technology and IT solutions through different business units: Point of Sale, Mobile Solutions and RFID. Its primary objective was to increase the leads generated through a digital advertising strategy in Google Ads (SEM).
In BROOBE, we defined different segmentations tailored to the project considering the target audience of each of the solutions offered by DB Peru. In addition, we applied events for optimized measurements in Google Analytics for a correct monitoring of the results.
In just 2 years, we achieved a 624% increase in lead generation.
SEM (Google Ads)