New features of Google Analytics 4 (GA4) that you need to know

There are new features of Google Analytics 4 which makes it an incredibly powerful tool for tracking website traffic and user behavior. Last year, Google released a major update to the platform that includes new features and capabilities.

In this blog post, we’ll take a look at the new features of Google Analytics 4 (GA4) and the differences with its predecessor, Universal Analytics (also known as Google Analytics 3 or GA3).

The new features of Google Analytics 4 Google Analytics 4 offers several features that were not available in GA3, such as:

  • Enhanced data collection functions
  • More detailed reporting options
  • Integrated machine learning algorithms
  • Improved and easier tracking of events across different channels, which was previously difficult.

About GA4 events

One of the most important changes is the use of “events” instead of “page views” to track user actions on websites and applications. With events, you can track any type of activity that users perform on your website or application, not just page views, giving you a much more complete view of how users interact with your content or products. You can also track custom parameters, such as specific product information or customer type, for even more detailed insights into user behavior.

Advantages of switching from GA3 to GA4 Google Analytics 3 offers robust analytics features, but lacks some important features and flexibility compared to GA4. By switching from GA3 to GA4, you will have access to more powerful analytics tools and information that will help you better understand your customers.

This better understanding can lead to increased conversions through more effective data-driven marketing strategies based on customer behavior.

features of google analytics 4

Additionally, Google will retire GA3 from the market in July 2023, so now is a good time to switch from one to the other. This will give you an advantage when GA4 becomes the official version.

The new features of Google Analytics 4 Privacy and data collection Google Analytics 4 is a significant upgrade from its predecessor in terms of features and capabilities. By switching from GA3 to GA4, marketers can access powerful analytics tools that provide valuable insights into customer behavior and can be used to develop more effective marketing strategies that prioritize customer needs above all else.

In addition, the update will ensure compliance with GDPR and other privacy regulations by providing additional layers of security for data collection and use. Overall, it’s worth considering the switch from Google Analytics 3 to 4 if you want to access more powerful analytics tools and have greater control over your data privacy policies.

Do you want to learn more about Google Analytics 4?

Contact our experts and schedule a call. We can help take your business to the next level.

Ignacio Moulia
Escritor especializado en tecnología y marketing digital, apasionado por el contenido efectivo.