Business Intelligence in marketing

business intelligence in marketing

Business intelligence in marketing is a term that is often thrown around in business circles, but what is it exactly? And more importantly, how can it benefit your ecommerce website? In short, business intelligence is the process of turning data into insights that help you make better decisions. By making use of BI, you can … Read more

Omnichannel vs Multichannel: which suits your business?

omnichannel marketing

If we were to take its name as a reference, we could say that Omnichannel Marketing is any action to promote a product or service that is replicated in different communication channels. However, we will find out that it is much more than that. Omnichannel: what is it? It is no longer news that every … Read more