Vichy Mag is the digital magazine of Vichy, one of the main brands of L’oréal group. This project was conceived with the aim of creating an online platform in which experts share information and advice about skin care in order to raise awareness about healthy habits among its audience.
Vichy Mag needed to improve organic positioning (SEO) in some of its main markets in Latin America: Mexico, Argentina, Colombia, Chile, Central America and Uruguay.
Through the monitoring of results and a strategic SEO action plan, we were able to significantly improve the website’s organic and general metrics.
In less than 2 years we achieved:
- Increase by 52.48% the number of total sessions of the marketplaces.
- Increase by 24.29% the average time of user visits on the website.
- Decrease by -27.78% the bounce rate on the website.