¿Qué es SEO y por qué tu sitio web lo necesita?

SEO es la abreviación de Search Engine Optimization (es decir, optimización para motores de búsqueda). Todos los expertos en marketing digital coincidimos en la importancia que tiene el SEO para posicionar una marca. En definitiva, la visibilidad genera brand awareness y, más importante aun, conversiones. Sin embargo, ¿sabemos qué es realmente el SEO?

¿Qué es SEO?

El SEO un conjunto de técnicas de optimización para sitios, blogs y páginas en la web.

Estas optimizaciones buscan alcanzar buenos posicionamientos orgánicos, generando tráfico y autoridad para una página web, landing o blog.

Con estas estrategias SEO bien aplicadas es posible lograr una mejor posición en las páginas de búsquedas como Google, garantizando así un mejor y más calificado tráfico para tu sitio web. 

Según investigaciones de comportamiento de usuarios, antes de la lectura de una nota, el usuario escanea previamente y si le resulta atractiva, empieza con su lectura, es por esto que la estructura de la nota es tan importante.

Antes de ampliar un poco más, te comentamos algunos aspectos generales que debemos tener en mente al momento de generar un contenido para nuestra estrategia SEO:

  • El primer párrafo tiene extrema importancia para la relevancia del contenido en la página de búsqueda. Este fragmento de texto puede atrapar la lectura y suelen ser más utilizados en el radar de Google para identificar la relevancia del contenido.
  • Cuando Google escanea el contenido completo, también saca informaciones relevantes de los headings (H2, H3, H4) para medir la relevancia con la búsqueda del usuario. Por ello, todo el texto tiene valor para el posicionamiento SEO.
  • Hoy en día los contenidos que lideran las páginas de búsqueda contienen en promedio 1890 palabras.

¿Cómo optimizar contenido para SEO?

Distribución del texto

Distribuir el texto en al menos 7 párrafos que incluyan la palabra clave principal, sinónimos y otras palabras clave más genéricas (ejemplo: nombres de los productos) y redactar la nota con una estructura limpia y coherente es esencial para una mejor experiencia del usuario y una mayor comprensión lectora. Para esto recomendamos dividir el tema en subtemas y utilizar elementos de escritura como negritas, viñetas, imágenes.

Títulos y subtítulos

Es importante utilizar headings de forma estratégica (H2, H3, H4):

H1: Etiqueta de títulos que se utiliza para identificar aquellas frases que conforman el título. Recomendaciones: Que sea único para cada nota, que no exceda el máximo de 70 caracteres, contenga la palabra clave principal.

H2: Las etiquetas H2 corresponden a los subtítulos. Tanto en los subtítulos como en la primera frase del texto debajo de ellos deben incluirse las palabras claves derivadas de la principal.

H3: Representa elementos de nivel 3 como encabezados (subtítulos) para dividir secciones del cuerpo del texto, punteo de temas (bullet points) y frases destacadas que organicen el contenido en una estructura jerárquica.

Hipervínculos

Otra de las recomendaciones que podemos aplicar al generar contenido para SEO es mencionar otras notas relevantes con el tema presentado y agregar sus hyperlinks, de este modo, tendremos la oportunidad de seguir generando tráfico en la página web.

Imágenes

Utilizar imágenes que sirvan como apoyo visual del contenido es esencial para complementar y nutrir aún más cualquier contenido. Del mismo modo, estas imágenes deben ser de bajo peso para que no interfieran con la velocidad de carga de la nota. Y no debemos olvidar que parte de toda estrategia SEO, es también optimizar siempre los atributos Alt de una imagen (incluyendo en estos las keywords de nuestro interés).

Tablas de Contenido

Utilizar Tablas de Contenido o Índice es ideal para las notas que son un poco más extensas o que abarcan múltiples subtemas. Esto saldrá al inicio de la nota y le permitirá al usuario acceder fácilmente al subtema que desee sin necesidad de pasar por los otros (además de brindarle una vista general de todo el contenido). Basta con que el usuario haga clic en el encabezado de su interés para ser redirigido a la parte de la nota que incluye este encabezado y su información.

Si te interesó esta nota, te recomendamos nuestra nota 9 trucos SEO para mejorar tu posicionamiento web para una lectura complementaria.

Tenemos soluciones

BROOBE es una agencia de marketing digital en la que contamos con especialistas en SEO, quienes están listos para asesorarte y ayudarte a llevar tu marca al mundo digital, solo contáctanos.

Thais Caroline
Experta en e-commerce. Ayudo a las empresas a maximizar ganancias mediante estrategias de marketing efectivas.

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