How to use social media to promote an event
Why promote an event on social networks?
These days social networks are an indispensable channel of communication between a brand and it’s followers. By implementing a successful communication strategy we can achieve a good spread of our event, and provide to those interested in participating a space where they can share their experiences and exchange views .
Before the event
Basic info – if we have a blog or a website we must publish there all the information for the date, time and subject. It is also important to establish a design and use it in everything that concerns graphic pieces, both invitations and flyers.
Diffusion – besides publishing all the information on the social networks of the company, we can send newsletters yo our data base. It is also recommended to create a Facebook event and encourage users to participate in it.
Contests – an interesting option is to create a contest where participants can win a pair of tickets for the event. This is a very effective way to increase the diffusion of the event and will also strengthen the relationship between the brand and the followers.
Create a hashtag – offer users a hashtag is crucial to facilitate access to all the photos and comments that are published. It will also allow us to monitor in an simpler way what happens around the event. We recommend that the hashtag is as short as possible and easy to remember.
Introduce exhibitors – it is very important to present them one by one. You can publish a mini bio, a photo and what will they be talking about. If you have their Twitter user, always mention them.
Ad Campaigns – in both Facebook and Twitter, and depending on the budget available, you can create ads directed to the target to increase the diffusion of the event.
Encourage participation – encourage attendees to leave comments, share your photos on the event, give suggestions.
Real-time reports – real time coverage is very important, this includes: publishing fragments of the talks, citing the exhibitors, announcing the start of a conference and mention and thank the advertisers.
resolve queries – it is important to be able to resolve any doubts that users may have, such as ticket prices and place of the box office, among others.
After the event
Aftermath – if there were interesting media coverage, replicate it in the official social networks.
What left – publish the videos of the talks if any, pictures, experiences of those who participated. Put together some brief conclusions.
gratefulness – it is important to thank all the participants, if the event took place normally is important to highlight it.