Trends

Trends

omnichannel marketing

EcommerceWebsite

Omnichannel vs Multichannel: which suits your business?

If we were to take its name as a reference, we could say that Omnichannel Marketing is any action to promote a product or service that is replicated in different communication channels. However, we will find out that it is much more than that. Omnichannel: what is it? It is no longer news that every digital marketing action today is aimed at our users, and omnichannel marketing is no exception. We could confidently say that omnichannel marketing puts users at the center while managing communication with them in a comprehensive way through multiple channels (both online and offline). Today, users ... Read more

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5 min read

Content MarketingSEO

Content SEO: the importance of digital content freshness

There are a lot of factors that determine the positioning of our site in search engines. In fact, there are about 200 of them, so it is difficult to focus on all of them at the same time. That is why it is crucial to be aware of what is new in the digital world. We must know not only what the trends are, but also which of them are working best, so that we can adapt our strategies. And if we talk about trends, nowadays something we should definitely pay attention to is the content’s freshness. What is “Fresh ... Read more

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4 min read