Trends

Trends

GA4

Website

GA4: What You Need to Know About Google Analytics 4

Google Analytics is an incredibly powerful tool for tracking website traffic and user behavior. Last year Google released a major update to the platform that includes new features and capabilities.  In this blog post, we’ll explore the differences between Google Analytics 4 (GA4) and its predecessor, Google Analytics 3 (GA3), to help CMOs understand why they should be making the switch. What’s New in GA4? Google Analytics 4 offers several features that weren’t available in GA3, such as enhanced data collection capabilities, more detailed reporting options, and integrated machine learning algorithms. It also provides real-time insights into user behavior, so ... Read more

•

3 min read

succesful women stories

Five inspiring successful Women Stories in the Digital World

In an industry traditionally dominated by men, the success stories of three female business leaders offer a refreshing counterpoint. Let’s take a look at these three inspiring successful women stories: Melanie Perkins (Canva’s founder), Whitney Wolf Herd (Bumble’s founder), Julia Hartz (Eventbrite’s founder), Melina Gates and Christiane Silva Pinto. Melanie Perkins Melanie Perkins developed her love for design and technology at a young age and went on to study design and marketing at university. Now she is protagonist in these successful women stories. In 2007, Perkins co-founded Fusion Books, an online platform for creating school yearbooks. The company was successful, ... Read more

•

7 min read

growth hacking marketing

Content Marketing

7 Growth Hacking Strategies You Must Know

Growth hacking is the process of experimenting with different strategies to identify and quickly unlock growth opportunities. It involves a combination of marketing, engineering, analytics, and product development to explore new ideas and maximize the potential of existing ones. If you want to learn more about the difference between Growth Hacking Strategies and Performance Marketing, click here. As a result, it has become an essential tool for businesses looking to grow their customer base and expand their reach. Let’s take a closer look at how growth hacking can help your business reach its goals. Growth Hacking Strategies We have solutions ... Read more

•

3 min read

reverse imagen search

Business Intelligence

Reverse Imagen Search: the Way We Search for Things in the Internet is Changing

For years, we’ve been searching for information on the internet by typing words into a search engine. But that’s all changing as Google unveils new ways to search, such as Google Lens, Reverse Imagen Search and voice search. Here’s an overview of these innovative features and what they mean for CMOs. Google Lens, Reverse Imagen Search, and Voice Search are three of the most innovative and useful tools offered by Google. They have revolutionized the way we search and gather information on the internet. Google Lens Google Lens uses artificial intelligence (AI) technology to provide more accurate results when searching ... Read more

•

3 min read

seo schema

SEO

How SEO Schema Can Improve Your marketing Strategy

In order to stand out in a crowded online market, you need to make sure that your website is easily understood by search engines. That’s where schema markup comes in. Schema markup is a system of tags and labels that helps search engine crawlers better understand the content on a web page, which can help improve your website’s ranking in search engine results pages (SERPs). Let’s take a closer look at what schema markup is, why it’s important for SEO, and how you can use it to improve your SEO strategy. What Is Schema Markup? Schema markup is code written ... Read more

•

4 min read

SEMEcommerce

What is Marketing Growth and How Can It Benefit Your Business?

El growth marketing (o growth hacking) se está convirtiendo rápidamente en un término muy extendido en el mundo del marketing digital. Aunque existe desde hace algunos años, muchos directores de marketing (CMO) aún no están familiarizados con la forma de utilizarlo en su beneficio. En esta entrada del blog, vamos a discutir qué es el growth marketing y por qué los CMOs deberían considerar su uso como parte fundamental de sus estrategias de marketing digital. ¿Qué es el Growth Marketing? El growth marketing se centra en estrategias rápidas a través de diferentes canales de marketing con el fin de identificar ... Read more

•

5 min read

Business IntelligenceSEO

5 Digital Marketing Trends for 2023

As we look to the digital marketing trends, it’s important to understand which ones will shape the industry in the next few years. From artificial intelligence (AI) and augmented reality (AR) to voice search and influencer marketing, the landscape of digital marketing is ever-evolving. In this blog post, we’ll examine 5 digital marketing trends for 2023 that CMOs need to be aware of as they plan their 2023 strategies. 1) AI & Automation  Artificial Intelligence (AI) and automation have already become one of the most important digital marketing trends, but these technologies will become even more prominent in 2023. AI ... Read more

•

5 min read

Ecommerce

Common UX problems with ecommerce and how to avoid them

User experience (UX) is more important than ever for ecommerce businesses. A bad UX can make or break your business, costing you valuable customers and sales. In this blog post, we’ll be discussing the most common UX problems with ecommerce and how you can avoid them. User experience By definition, user experience (UX) refers to how a person feels when interacting with a website, app, or product. Creating a positive UX is essential for any business that wants to increase conversion rates and build a loyal customer base. After all, customers are more likely to purchase from and continue doing ... Read more

•

5 min read

boost your sales

Ecommerce

6 tips to boost your sales during the holiday season

The holiday season is a crucial time for businesses. With customers spending more during this time of year, it’s important to make sure that your business is prepared to take advantage of the increased demand. Here are a few tips on how you can boost your sales during the holiday season. 1. Plan Ahead The first step is to start planning early. You should begin thinking about your holiday marketing strategy at least two months in advance. This will give you enough time to develop and execute a plan that will reach your target audience. Additionally, you should make sure ... Read more

•

3 min read

SEOEcommerceSEM

FIFA World Cup Vs Your Marketing Strategy

If you’re a marketing professional, you’re probably always looking for ways to score goals and win games. And what better way to do that than by taking a page out of the playbook of one of the world’s most popular sporting events? That’s right, we’re talking about the FIFA World Cup.  Just as each team has its own strengths and weaknesses, so too does each marketing campaign. So, how can you ensure that your marketing strategy is top-notch? By applying some lessons from the FIFA World Cup, of course! Crucial lessons in Marketing The FIFA World Cup and marketing are ... Read more

•

4 min read

tiktok overtakes google

SEO

TikTok overtakes Google with Gen Z

If you’ve been on the internet at all in the past year, you’ve undoubtedly heard of TikTok. The short-form video app has taken the world by storm, especially among younger users. In fact, a recent study showed that Gen Z prefers to use TikTok over Google. This is a huge shift in the search landscape, and it has major implications for businesses trying to reach this key demographic. So, what’s behind this trend? And what does it mean for businesses? Let’s take a closer look. The reasons behind the trend There are a few reasons why TikTok overtakes Google. The ... Read more

•

3 min read

trends in artificial intelligence

Business Intelligence

Top 5 trends in artificial intelligence you need to know

As we move further into the 21st century, artificial intelligence (AI) is becoming more and more prevalent in our lives. From the voice-activated assistants in our homes to the increasingly sophisticated chatbots we interact with online, AI is slowly but surely becoming a part of our everyday lives. As AI continues to evolve, it’s important for businesses to stay on top of the latest trends in artificial intelligence so they can adapt and incorporate AI into their marketing strategies. Five top trends in artificial intelligence that you need to know about: 1. Increased Personalization One of the most significant trends ... Read more

•

3 min read

web traffic by site

WebsiteSEMSEO

Web Traffic by site fallout

Over the past few weeks, you may have noticed a dip in web traffic by site. While this dip may be concerning, there’s no need to panic just yet. In this blog post, we’ll take a look at some of the possible reasons behind the dip and what you can do to mitigate the effects. Organic Search in Web Traffic A website is only as good as the traffic it generates. In the past, businesses have been able to rely on organic search results and web directories to bring visitors to their site. However, with the recent changes in Google’s ... Read more

•

4 min read

business intelligence in marketing

Business Intelligence

Business Intelligence in marketing

Business intelligence in marketing is a term that is often thrown around in business circles, but what is it exactly? And more importantly, how can it benefit your ecommerce website? In short, business intelligence is the process of turning data into insights that help you make better decisions. By making use of BI, you can gain a competitive edge, improve customer satisfaction, and boost your bottom line. What are the advantages of business intelligence in marketing? There are many ways in which business intelligence can benefit your ecommerce website and at BROOBE we would love to give you an overview. ... Read more

•

5 min read

how to write a KPI report

Content MarketingEcommerce

How to write a KPI report?

In the marketing industry, having information on the performance of our actions is vital. Why? Because it allows us to make informed decisions while being able to measure which of our strategies work best. Attracting traffic and generating conversions is very important, but understanding where our users come from, how they interact with our website and what motivated them to make a purchase (among many other things) is fundamental to think about sustainable and efficient marketing strategies. At BROOBE we would like to give you an insight of the things you should know about Marketing Reporting: Marketing Reporting: what is ... Read more

•

5 min read