Tendencias

Tendencias

increase in sales

Ecommerce

E-commerce: Increase in Sales with Ads

Advertising is one of the most effective tools for driving ecommerce sales. By leveraging ads, you can reach potential customers and showcase your products in a way that will entice them to purchase from you. In this blog, we’ll discuss how to use ads to increase in sales for your ecommerce and improve your ROI. Choose the Right Platforms The first step to increase in sales for your ecommerce with ads is to choose the right platforms for advertising. Depending on where your target audience spends their time online, you should look into different social media platforms like Facebook, Instagram, ... Read more

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3 min read

seo schema

SEO

How SEO Schema Can Improve Your marketing Strategy

In order to stand out in a crowded online market, you need to make sure that your website is easily understood by search engines. That’s where schema markup comes in. Schema markup is a system of tags and labels that helps search engine crawlers better understand the content on a web page, which can help improve your website’s ranking in search engine results pages (SERPs). Let’s take a closer look at what schema markup is, why it’s important for SEO, and how you can use it to improve your SEO strategy. What Is Schema Markup? Schema markup is code written ... Read more

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4 min read

SEMEcommerce

What is Marketing Growth and How Can It Benefit Your Business?

El growth marketing (o growth hacking) se está convirtiendo rápidamente en un término muy extendido en el mundo del marketing digital. Aunque existe desde hace algunos años, muchos directores de marketing (CMO) aún no están familiarizados con la forma de utilizarlo en su beneficio. En esta entrada del blog, vamos a discutir qué es el growth marketing y por qué los CMOs deberían considerar su uso como parte fundamental de sus estrategias de marketing digital. ¿Qué es el Growth Marketing? El growth marketing se centra en estrategias rápidas a través de diferentes canales de marketing con el fin de identificar ... Read more

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5 min read

Business IntelligenceSEO

5 Digital Marketing Trends for 2023

As we look to the digital marketing trends, it’s important to understand which ones will shape the industry in the next few years. From artificial intelligence (AI) and augmented reality (AR) to voice search and influencer marketing, the landscape of digital marketing is ever-evolving. In this blog post, we’ll examine 5 digital marketing trends for 2023 that CMOs need to be aware of as they plan their 2023 strategies. 1) AI & Automation  Artificial Intelligence (AI) and automation have already become one of the most important digital marketing trends, but these technologies will become even more prominent in 2023. AI ... Read more

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5 min read

SEOEcommerceSEM

FIFA World Cup Vs Your Marketing Strategy

If you’re a marketing professional, you’re probably always looking for ways to score goals and win games. And what better way to do that than by taking a page out of the playbook of one of the world’s most popular sporting events? That’s right, we’re talking about the FIFA World Cup.  Just as each team has its own strengths and weaknesses, so too does each marketing campaign. So, how can you ensure that your marketing strategy is top-notch? By applying some lessons from the FIFA World Cup, of course! Crucial lessons in Marketing The FIFA World Cup and marketing are ... Read more

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4 min read

Ecommerce

7 types of content for ecommerce

The constant evolution of digital media has changed the way people consume content, including those that promote a product or service. Currently, a significant part of the population is more exposed to the content spread through social networks, email, blogs, among others, so if we want to attract potential customers to our ecommerce 🛒, it is essential to generate content for these channels. This is why it is so important to have an efficient content strategy for ecommerce, but what does this mean? It means that we have to plan, create and spread content according to variables such as: marketing ... Read more

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6 min read

web traffic by site

WebsiteSEMSEO

Web Traffic by site fallout

Over the past few weeks, you may have noticed a dip in web traffic by site. While this dip may be concerning, there’s no need to panic just yet. In this blog post, we’ll take a look at some of the possible reasons behind the dip and what you can do to mitigate the effects. Organic Search in Web Traffic A website is only as good as the traffic it generates. In the past, businesses have been able to rely on organic search results and web directories to bring visitors to their site. However, with the recent changes in Google’s ... Read more

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4 min read

WebsiteEcommerceUX/UI

How UX design makes a difference in ecommerce

You may have heard “UX design” more than once and not given it much thought, but trust us: if you run an ecommerce business, it’s something you should definitely consider. Here we’ll explain why. What is UX design? UX is an acronym for User Experience. We may say that UX design focuses on what the user perceives before, during and after consumption. And why is it so important? Because it allows us to think about the design of a service or product from the perspective of the end user and not from the perspective of those who are developing it. ... Read more

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5 min read

WebsiteEcommerceSEO

SEO Day: what are the new trends?

The 8th edition of SEO Day took place on June 22 and left a lot of valuable information for all of us who are dedicated to digital marketing, in general, and SEO positioning, in particular. Therefore, from Broobe we will review the most relevant topics discussed this year. How to improve a website’s SEO Barry Schwartz, search expert and CEO of the digital marketing agency RustyBrick, opened the event and focused his talk on tools to improve the SEO positioning of a website (Google Analytics, Search Console, Adobe Analytics). At the same time, he gave a lot of importance to ... Read more

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5 min read