{"id":25525,"date":"2015-06-29T11:05:00","date_gmt":"2015-06-29T14:05:00","guid":{"rendered":"https:\/\/broobe.com\/use-social-media-to-promote-an-event\/"},"modified":"2023-02-12T23:20:13","modified_gmt":"2023-02-13T02:20:13","slug":"use-social-media-to-promote-an-event","status":"publish","type":"post","link":"https:\/\/www.broobe.com\/en\/use-social-media-to-promote-an-event\/","title":{"rendered":"How to use social media to promote an event"},"content":{"rendered":"<h2 style=\"text-align: justify;\">Why promote an event on social networks?<\/h2>\n<p style=\"text-align: justify;\">These days social networks are an indispensable channel of communication between a brand and it&#8217;s followers. By implementing a successful communication strategy we can achieve a good spread of our event, and provide to those interested in participating a space where they can share their experiences and exchange views. We&#8217;ll show you how to use social media to promote an event:<\/p>\n<h3 style=\"text-align: justify;\">Before the event<\/h3>\n<p style=\"text-align: justify;\"><strong>Basic info<\/strong>&nbsp;&#8211; if we have a blog or a website we must publish there all the information for the date, time and subject. It is also important to establish a design and&nbsp;use it in everything that concerns graphic pieces, both invitations and flyers.<\/p>\n<p style=\"text-align: justify;\">Diffusion &#8211; besides publishing all the information on the social networks of the company, we can send newsletters yo our data base. It is also recommended to create a Facebook event and encourage users to participate in it.<\/p>\n<p style=\"text-align: justify;\"><strong>Contests<\/strong>&nbsp;&#8211; an interesting option is to create a contest where participants can win a pair of tickets for the event. This is a very effective way to increase the diffusion&nbsp;of the event and will also strengthen the relationship between the brand and the followers.<\/p>\n<p style=\"text-align: justify;\"><strong>Create a hashtag<\/strong>&nbsp;&#8211; offer users a hashtag is crucial to facilitate access to&nbsp;all the photos and comments that are published. It will also allow us to monitor in an simpler way&nbsp;what happens around the event. We recommend that the hashtag is as short as possible and easy to remember.<\/p>\n<p style=\"text-align: justify;\"><strong>Introduce exhibitors<\/strong>&nbsp;&#8211;&nbsp;it is very important to present them one by one. You can publish a mini bio, a photo and what will they be talking about. If you have their Twitter user, always mention them.<\/p>\n<p style=\"text-align: justify;\"><strong>Ad Campaigns<\/strong>&nbsp;&#8211;&nbsp;in both Facebook and Twitter, and depending on the budget available, you can create ads directed&nbsp;to the target to increase the diffusion of the event.<\/p>\n<h3>During<\/h3>\n<p style=\"text-align: justify;\"><strong>Encourage participation<\/strong>&nbsp;&#8211; encourage attendees to leave comments, share your photos on the event, give suggestions.<\/p>\n<p style=\"text-align: justify;\"><strong>Real-time reports<\/strong>&nbsp;&#8211; real time coverage is very important, this includes: publishing fragments of the talks, citing the exhibitors, announcing the start of a conference and mention and thank the advertisers.<\/p>\n<p style=\"text-align: justify;\"><strong>resolve queries<\/strong>&nbsp;&#8211; it is important to be able to resolve any doubts that users may have, such as ticket prices and place of the box office, among others.<\/p>\n<h3 style=\"text-align: justify;\">After the event<\/h3>\n<p style=\"text-align: justify;\"><strong>Aftermath<\/strong>&nbsp;&#8211; if there were interesting media coverage, replicate it in the official social networks.<\/p>\n<p style=\"text-align: justify;\"><strong>What left<\/strong>&nbsp;&#8211;&nbsp;publish the videos of the talks if any, pictures, experiences of those who participated. Put together some brief conclusions.<\/p>\n<p style=\"text-align: justify;\"><strong>gratefulness<\/strong>&nbsp;&#8211; it is important to thank all the participants, if the event took place normally is important to highlight it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days social networks are an indispensable channel of communication between a brand and it&#8217;s followers.  Implementing a successful communication strategy we can achieve a good spread of our event.<\/p>\n","protected":false},"author":1,"featured_media":35188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[161],"tags":[128],"class_list":["post-25525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-media"],"acf":[],"custom_fields":{"_wp_page_template":["default"],"rank_math_internal_links_processed":["1"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_wpml_word_count":["508"],"rank_math_title":[""],"rank_math_focus_keyword":["use social media to promote an event"],"rank_math_robots":["a:1:{i:0;s:5:\"index\";}"],"rank_math_news_sitemap_robots":["index"],"rank_math_description":["Learn how to use social media to promote an event by reading this article."],"rank_math_seo_score":["59"],"wpmltranslationid":["1607"],"wpmllanguagecode":["en"],"_thumbnail_id":["35188"],"_edit_lock":["1674502467:7"],"_wp_old_date":["2022-07-25"],"_edit_last":["1"],"_vp_views_count":["576"],"_vp_words_count":["437"],"_eb_reusable_block_ids":["a:0:{}"],"rank_math_analytic_object_id":["227"]},"_links":{"self":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/posts\/25525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/comments?post=25525"}],"version-history":[{"count":0,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/posts\/25525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/media\/35188"}],"wp:attachment":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/media?parent=25525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/categories?post=25525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/tags?post=25525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}