{"id":25517,"date":"2014-03-30T11:05:00","date_gmt":"2014-03-30T14:05:00","guid":{"rendered":"https:\/\/broobe.com\/benefits-of-having-a-corporate-blog\/"},"modified":"2023-02-12T23:20:16","modified_gmt":"2023-02-13T02:20:16","slug":"benefits-of-having-a-corporate-blog","status":"publish","type":"post","link":"https:\/\/www.broobe.com\/en\/benefits-of-having-a-corporate-blog\/","title":{"rendered":"Benefits of having a corporate Blog"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Companies are now becoming aware of the importance of having a blog on their website. A corporate blog is an important tool that, if well used, will provide you great benefits.<\/p>\n<h3>This type of blog operates in two different ways:<\/h3>\n<p style=\"text-align: justify;\">In the first place it enables you to approach to users by offering information related to your business. It also allows you to start a conversation with your clients by answering their questions.<\/p>\n<p style=\"text-align: justify;\">In the second place it drives more traffic to your website by increasing its visibility and enabling a better SEO ranking.<\/p>\n<h3>Having a corporate blog also provides&#8230;<\/h3>\n<ul class=\"list-circle\">\n<li>A human voice to your business.<\/li>\n<li>Improved internal and external communication.<\/li>\n<li>Better crisis&nbsp;management.<\/li>\n<li>Greater&nbsp;transparency.<\/li>\n<\/ul>\n<h3>At the time of creating a blog, you should&#8230;<\/h3>\n<ul class=\"list-circle\">\n<li>Define an editorial line and a target audience.<\/li>\n<li>Establish intervals between entries.<\/li>\n<li>Have a&nbsp;promotion strategy (pingbacks, trackbacks, social networks, etc).<\/li>\n<li>Answer comments.<\/li>\n<li>Measure your blog results, so you can make the right changes. (e.g. use&nbsp;Google Analytics).<\/li>\n<\/ul>\n<h3>What you should have&#8230;<\/h3>\n<ul class=\"list-circle\">\n<li>Good writing.<\/li>\n<li>Knowledge of SEO (so you can write thinking about search engines)<\/li>\n<li>Social Media&nbsp;understanding.<\/li>\n<\/ul>\n<h2>In conclusion<\/h2>\n<p style=\"text-align: justify;\">If we don&#8217;t have a blog,&nbsp;we&nbsp;would&nbsp;not only&nbsp;be missing all its benefits but also&nbsp;giving&nbsp;away&nbsp;an advantage to our competitors. The best thing to do is to spend some time and use&nbsp;specialist&nbsp;staff. In case we don&#8217;t have that staff we could&nbsp;assign&nbsp;these tasks to an&nbsp;external company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Companies are now becoming aware of the importance of having a blog on their website. A corporate blog is an important tool that, if well used, will provide you great benefits. This type of blog operates in two different ways: In the first place it enables you to approach to users by offering information &#8230; <a title=\"Benefits of having a corporate Blog\" class=\"read-more\" href=\"https:\/\/www.broobe.com\/en\/benefits-of-having-a-corporate-blog\/\" aria-label=\"Read more about Benefits of having a corporate Blog\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":23554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[219,222],"tags":[],"class_list":["post-25517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-en","category-website-en"],"acf":[],"custom_fields":{"_wp_page_template":["default"],"rank_math_internal_links_processed":["1"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_wpml_word_count":["270"],"rank_math_title":["Benefits of having a corporate blog - Broobe"],"rank_math_focus_keyword":["corporate blog"],"rank_math_news_sitemap_robots":["index"],"rank_math_description":["Companies are now becoming aware of the importance of having a blog on their website. A corporate blog is an important tool that, if well used, will provide you great benefits."],"rank_math_seo_score":["66"],"wpmltranslationid":["150"],"wpmllanguagecode":["en"],"_thumbnail_id":["23554"],"_edit_lock":["1674247312:7"],"_wp_old_date":["2022-07-25"],"_edit_last":["1"],"_vp_views_count":["593"],"_vp_words_count":["223"],"rank_math_primary_category":["219"],"_eb_reusable_block_ids":["a:0:{}"],"rank_math_analytic_object_id":["240"]},"_links":{"self":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/posts\/25517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/comments?post=25517"}],"version-history":[{"count":0,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/posts\/25517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/media\/23554"}],"wp:attachment":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/media?parent=25517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/categories?post=25517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/tags?post=25517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}