{"id":49325,"date":"2025-03-05T15:56:33","date_gmt":"2025-03-05T18:56:33","guid":{"rendered":"https:\/\/broobe.com\/portfolio\/vichy\/"},"modified":"2025-06-10T10:23:17","modified_gmt":"2025-06-10T13:23:17","slug":"vichy","status":"publish","type":"cliente","link":"https:\/\/www.broobe.com\/en\/portfolio\/vichy\/","title":{"rendered":"VICHY"},"content":{"rendered":"
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Industry<\/h6>\n\n\n

Beauty \/ Aesthetics<\/p>\n<\/div>\n\n

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Period<\/h6>\n\n\n
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2018<\/p>\n\n\n

– <\/p>\n\n\n

2022<\/p>\n<\/div>\n<\/div>\n\n

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Services provided<\/h6>\n\n\n

SEO | Reporting<\/p>\n<\/div>\n<\/div>

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VICHY Mag, VICHY\u2019s digital magazine on skincare and wellness, needed to improve its SEO positioning in key Latin American markets.<\/h4>\n<\/div>\n\n
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<\/path> <\/svg><\/span>Starting point<\/span><\/h3>\n\n\n\n

VICHY Mag lacked a content optimization strategy and had poor search engine visibility in Mexico, Argentina, Colombia, Chile, Central America, and Uruguay. Additionally, it wasn\u2019t producing content tailored to the specific characteristics of each region, which limited its ability to connect with audiences in these markets. <\/p>\n\n<\/div>\n<\/div>

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<\/path> <\/svg><\/span>Strategy<\/span><\/h3>\n\n\n
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We designed and executed an SEO plan focused on the main LATAM markets. Through ongoing performance monitoring and a targeted content positioning strategy, we improved both the site\u2019s organic and overall metrics. Since the objective spanned several countries in the region, we developed tailored strategies for each one, aligned with local products and cultural nuances. <\/p>\n\n\n\n

Additionally, we created dozens of country-specific content pieces, aimed at VICHY Mag\u2019s audience and focused on skincare-related topics.<\/p>\n\n<\/div>\n<\/div>\n<\/div>

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\ud83d\udc4b<\/h2>\n\n\n
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If you want to boost inquiries and sales in your eCommerce store, don\u2019t hesitate to contact us.<\/p>\n\n\n\nContact us!<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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<\/path> <\/svg><\/span>Metrics<\/span><\/h3>\n\n\n\n

In less than 2 years, we achieved:<\/p>\n\n\n\n

<\/path> <\/svg><\/span>A 50% increase<\/strong> in the average number of orders in 2024<\/span><\/h4>\n\n\n\n

<\/path> <\/svg><\/span>A 24.29% increase<\/strong> in the average user session duration on the website<\/span><\/h4>\n\n\n\n

<\/path> <\/svg><\/span>A 27.78% decrease<\/strong> in the website\u2019s bounce rate<\/span><\/h4>\n\n<\/div>\n<\/div>
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<\/path> <\/svg><\/span>Results<\/span><\/h3>\n\n\n\n

The number of sessions increased and the bounce rate decreased, confirming that the SEO content strategy successfully attracted new audiences and effectively connected with the target audience. Additionally, the average visit duration went up, showing that the content not only drove traffic to the site but also proved to be useful and engaging for users.<\/p>\n\n\n

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\ud83d\udc4b<\/h2>\n\n\n
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If you want to increase inquiries and sales in your ecommerce store, do not hesitate to contact us.<\/p>\n\n\n\nContact us!<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

VICHY Mag, VICHY\u2019s digital magazine on skincare and wellness, needed to improve its SEO positioning in key Latin American markets.<\/p>\n","protected":false},"featured_media":57540,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"client_type":[343],"class_list":["post-49325","cliente","type-cliente","status-publish","has-post-thumbnail","hentry","client_type-beauty-aesthetics"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/cliente\/49325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/cliente"}],"about":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/types\/cliente"}],"version-history":[{"count":0,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/cliente\/49325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/media\/57540"}],"wp:attachment":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/media?parent=49325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/categories?post=49325"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/client_type?post=49325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}