{"id":49303,"date":"2025-03-05T14:20:22","date_gmt":"2025-03-05T17:20:22","guid":{"rendered":"https:\/\/broobe.com\/portfolio\/ideaton-salud\/"},"modified":"2025-06-10T10:19:22","modified_gmt":"2025-06-10T13:19:22","slug":"ideaton-salud","status":"publish","type":"cliente","link":"https:\/\/www.broobe.com\/en\/portfolio\/ideaton-salud\/","title":{"rendered":"Ideat\u00f3n Salud"},"content":{"rendered":"
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Industry<\/h6>\n\n\n

Pharmaceutical \/ Scientific<\/p>\n<\/div>\n\n

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Period<\/h6>\n\n\n
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2021<\/p>\n\n\n

– <\/p>\n\n\n

2023<\/p>\n<\/div>\n<\/div>\n\n

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Services provided<\/h6>\n\n\n

Web Development | Social Media | UX\/UI Design | End-to-End Management<\/p>\n<\/div>\n<\/div>

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Ideat\u00f3n Salud is an event that brings together professionals and entrepreneurs from the healthcare sector, with the goal of developing innovative solutions to improve medical care and public health.<\/h4>\n<\/div>\n\n
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<\/path> <\/svg><\/span>Starting point<\/span><\/h3>\n\n\n\n

The organizers of Ideat\u00f3n approached us with the need to position the competition on a national level in order to attract more participants and innovative project submissions.<\/p>\n\n<\/div>\n<\/div>

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<\/path> <\/svg><\/span>Strategy<\/span><\/h3>\n\n\n
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We developed a brand awareness and outreach strategy using both organic (SEO) and paid (SEM) efforts, leveraging tools like Google Analytics and Social Ads.<\/p>\n\n\n\n

The first edition of Ideat\u00f3n Salud took place in 2021, with a focus on brand positioning, awareness, and website design.<\/p>\n\n\n\n

In 2022 and 2023, Broobe led the event\u2019s comprehensive strategy, covering positioning, marketing, and web development. We also headed the audiovisual production, creating and editing communication pieces for same-day presentation, managing live streams, and recording the event. <\/p>\n\n\n

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<\/path> <\/path> <\/svg><\/span><\/h2>\n\n\n\n
Website<\/h5>\n\n<\/div>\n\n\n

We created an informative and regulatory platform that centralized all event-related information, making it easier for participants to register and stay informed.<\/p>\n\n<\/div>\n\n

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<\/path> <\/path> <\/path> <\/path> <\/svg><\/span><\/h2>\n\n\n\n
Content<\/h5>\n\n<\/div>\n\n\n

We designed, recorded, and edited content that reflects the goals of Ideat\u00f3n \u2014 from articles and newsletters to videos and live coverage of the award ceremony. This content was effectively shared across social media, highlighting healthcare innovation and encouraging participation. <\/p>\n\n<\/div>\n\n

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<\/path> <\/path> <\/g> <\/svg><\/span><\/h2>\n\n\n\n
SEO \/ SEM<\/h5>\n\n<\/div>\n\n\n

We launched advertising campaigns that significantly increased the event\u2019s visibility, reaching professionals, innovators, and entrepreneurs in the healthcare sector.<\/p>\n\n<\/div>\n\n

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<\/path> <\/path> <\/svg><\/span><\/h2>\n\n\n\n
Event<\/h5>\n\n<\/div>\n\n\n

We coordinated and managed the award ceremony, ensuring it reflected the significance and success of Ideat\u00f3n, while highlighting the winners and their innovative proposals.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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\ud83d\udc4b<\/h2>\n\n\n
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If you want to increase inquiries and sales in your ecommerce store, do not hesitate to contact us.<\/p>\n\n\n\nContact us!<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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<\/path> <\/svg><\/span>Metrics<\/span><\/h3>\n\n\n\n

During the latest edition of Ideat\u00f3n Salud, held in 2023, a total of:<\/p>\n\n\n\n

<\/path> <\/svg><\/span>112 projects<\/strong> were submitted, coming from 15 different provinces.<\/span><\/h4>\n\n\n\n

Numbers that reflect the growth of the event and its popularity, compared to the 58 projects <\/strong>presented in 2021 <\/strong>and the 32 projects <\/strong>in 2022<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n<\/div>\n<\/div>
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<\/path> <\/svg><\/span>Results<\/span><\/h3>\n\n\n\n

<\/path> <\/svg><\/span>We developed the platform where over 200 innovative projects<\/strong> were submitted.<\/span><\/p>\n\n\n\n

<\/path> <\/svg><\/span>We produced and showcased audiovisual pieces announcing the winners and distinguished professionals in each area.<\/span><\/p>\n\n\n\n

<\/path> <\/svg><\/span>The latest edition reached a record number of participants and strengthened brand recognition for both the event and its organizing entities.<\/span><\/p>\n\n\n\n

<\/path> <\/svg><\/span>Strong media presence with over 20 press articles <\/strong>covering the event and its selected projects.<\/span><\/p>\n\n\n\n

<\/path> <\/svg><\/span>More than 29 K visits to the website<\/strong>, with a 38% engagement rate<\/strong>.<\/span><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n
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\ud83d\udc4b<\/h2>\n\n\n
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If you want to increase inquiries and sales in your ecommerce store, do not hesitate to contact us.<\/p>\n\n\n\nContact us!<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Ideat\u00f3n Salud is an event that brings together professionals and entrepreneurs from the healthcare sector, with the goal of developing innovative solutions to improve medical care and public health.<\/p>\n","protected":false},"featured_media":57536,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"client_type":[344],"class_list":["post-49303","cliente","type-cliente","status-publish","has-post-thumbnail","hentry","client_type-scientific-pharmaceutical"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/cliente\/49303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/cliente"}],"about":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/types\/cliente"}],"version-history":[{"count":0,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/cliente\/49303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/media\/57536"}],"wp:attachment":[{"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/media?parent=49303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/categories?post=49303"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.broobe.com\/en\/wp-json\/wp\/v2\/client_type?post=49303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}