Google Analytics 4

Google Analytics 4

migrate to google analytics 4

Business Intelligence

How to migrate to Google Analytics 4

Migrate to Google Analytics 4 can be a complicated task, especially when dealing with large datasets. If done incorrectly, it can even result in the loss of important data or corruption of information. With the introduction of the new version of Google Analytics 4 (GA4), many companies must migrate their data from the previous version, Universal Analytics, if they do not want to lose all their information. In this article, we will discuss how to migrate to Google Analytics 4 without “breaking anything.” Before migrating to Google Analytics 4, the first step is to back up the existing data. This ... Read more

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4 min read

features of google analytics 4

Business Intelligence

New features of Google Analytics 4 (GA4) that you need to know

There are new features of Google Analytics 4 which makes it an incredibly powerful tool for tracking website traffic and user behavior. Last year, Google released a major update to the platform that includes new features and capabilities. In this blog post, we’ll take a look at the new features of Google Analytics 4 (GA4) and the differences with its predecessor, Universal Analytics (also known as Google Analytics 3 or GA3). The new features of Google Analytics 4 Google Analytics 4 offers several features that were not available in GA3, such as: About GA4 events One of the most important ... Read more

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3 min read