Google

Google

features of google analytics 4

Business Intelligence

New features of Google Analytics 4 (GA4) that you need to know

There are new features of Google Analytics 4 which makes it an incredibly powerful tool for tracking website traffic and user behavior. Last year, Google released a major update to the platform that includes new features and capabilities. In this blog post, we’ll take a look at the new features of Google Analytics 4 (GA4) and the differences with its predecessor, Universal Analytics (also known as Google Analytics 3 or GA3). The new features of Google Analytics 4 Google Analytics 4 offers several features that were not available in GA3, such as: About GA4 events One of the most important ... Read more

•

3 min read

GA4

Website

GA4: What You Need to Know About Google Analytics 4

Google Analytics is an incredibly powerful tool for tracking website traffic and user behavior. Last year Google released a major update to the platform that includes new features and capabilities.  In this blog post, we’ll explore the differences between Google Analytics 4 (GA4) and its predecessor, Google Analytics 3 (GA3), to help CMOs understand why they should be making the switch. What’s New in GA4? Google Analytics 4 offers several features that weren’t available in GA3, such as enhanced data collection capabilities, more detailed reporting options, and integrated machine learning algorithms. It also provides real-time insights into user behavior, so ... Read more

•

3 min read

tiktok overtakes google

SEO

TikTok overtakes Google with Gen Z

If you’ve been on the internet at all in the past year, you’ve undoubtedly heard of TikTok. The short-form video app has taken the world by storm, especially among younger users. In fact, a recent study showed that Gen Z prefers to use TikTok over Google. This is a huge shift in the search landscape, and it has major implications for businesses trying to reach this key demographic. So, what’s behind this trend? And what does it mean for businesses? Let’s take a closer look. The reasons behind the trend There are a few reasons why TikTok overtakes Google. The ... Read more

•

3 min read

how to write a KPI report

Content MarketingEcommerce

How to write a KPI report?

In the marketing industry, having information on the performance of our actions is vital. Why? Because it allows us to make informed decisions while being able to measure which of our strategies work best. Attracting traffic and generating conversions is very important, but understanding where our users come from, how they interact with our website and what motivated them to make a purchase (among many other things) is fundamental to think about sustainable and efficient marketing strategies. At BROOBE we would like to give you an insight of the things you should know about Marketing Reporting: Marketing Reporting: what is ... Read more

•

5 min read

Content MarketingSEO

Content SEO: the importance of digital content freshness

There are a lot of factors that determine the positioning of our site in search engines. In fact, there are about 200 of them, so it is difficult to focus on all of them at the same time. That is why it is crucial to be aware of what is new in the digital world. We must know not only what the trends are, but also which of them are working best, so that we can adapt our strategies. And if we talk about trends, nowadays something we should definitely pay attention to is the content’s freshness. What is “Fresh ... Read more

•

4 min read