Casa Natalia

Starting point

With over 30 years of experience in the industry, Casa Natalia had no online presence or search engine optimization before working with Broobe. There was also no search marketing strategy or performance tracking in place.

Strategy

Measurements

Analysis tools such as Clarity, Google Analytics 4, Matomo and Search console were configured.

Optimization

We carried out a comprehensive optimization of the products in stock on the online store, leveraging the data gathered through these tools.

SEO / SEM

We launched SEO and SEM campaigns to boost the store’s visibility in search engines. Additionally, we complemented the product optimization with blog content creation, aiming to expand reach and provide customers with valuable insights into the craftsmanship behind leather goods.

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If you want to increase inquiries and sales in your ecommerce store, do not hesitate to contact us.

Metrics

Thanks to ongoing site optimizations and Paid Search strategies, organic search traffic grew by 29%, while paid traffic increased by 53.8%.

Traffic channels vs. previous period

overall performance vs. previous year

Click

341

38.1%

Prints

62.897

103.5%

Results

The implementation of Paid Search (SEM) campaigns and website optimization (SEO) led to a significant increase in orders, with an average of 35 orders per month during the first half of 2024 and 77 orders per month in the second half of the same year.

50% increase in the average order intake in 2024

👋

If you want to increase inquiries and sales in your ecommerce store, do not hesitate to contact us.